Reputation is one of the few assets that your competition cannot undersell or destroy. You can’t put a price on a good reputation.

A good name is like a second inheritance. Life is for one generation; a good name is forever. A good name is more valuable than riches.

When I purchased an insolvent envelope company many years ago, I ran it under its previous name for a few years until I was sure I would be successful. Only then did I put the Mackay name on it. That’s how important I regard a company’s name and reputation.

It is imperative in any activity to protect one’s good name. And sometimes, of course, that is difficult.

A frontier judge in Texas had just sentenced a notorious outlaw who had been caught stealing horses. As was his custom, the judge asked the condemned man if he had any last words for the court.

In his reply the outlaw said, “Judge, I’ve heard from everybody in this town how fair you are. A man devoted to justice under the law. A family man of good character. A kind man who is always ready to give someone a second chance. Everybody thinks you’re wonderful.

“But I gotta be honest with you, judge. With this sentence, you done gone and ruined your reputation with me.”

Abraham Lincoln had a stellar reputation. When he was practicing law, a client asked him if a certain gentleman was a man of means.

“Well, I reckon he ought to be,” Lincoln said. “In fact, he’s about the meanest man in town.”

Lincoln also was responsible for this gem: “If I were to try to read, much less answer, all the attacks made on me, this shop might as well be closed for any other business. I do the very best I know how — the very best I can; and I mean to keep doing so until the end. If the end brings me out all right, what is said against me won’t amount to anything. If the end brings me out wrong, ten angels swearing I was right would make no difference.”

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Jerk Bosses I Have Known and Endured

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