Positioning is now recognized ( by many authorities)  as a fundamental – or at least a major underpinning – for market driven companies – at least in the scheme and schemes of manage mold  or perhaps better said – moulds.

Positioning is strategic, and it’s main purpose  ( perhaps) is to differentiate  the company from all it’s competitors  in people’s or perhaps “victim’s “  minds.  It is thus sometimes referred to as the “Battle for the Minds”  or better put “Battle for or of the “little minds”".

Why , or perhaps alternatively put – this is because positioning involves not so much what people perceive  but rather what ….. you do.    Thus this is what makes positioning and its ultimate purposes and powers  a most difficult challenge and set of challenges for most companies , enterprises and organizations in that it seeks an ultimate goal or set of goals of associations in people’s minds, that is to establish what the company , group or products mean to their lives.

Its not unlike peer pressure in a biker gang , and wanabees being told “You are not part of the group….. do you see how they are looking at you..”

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- Do summarize the policy upfront

- Use the subject line to subject between the new or revised policy and an already established one.  Without such a subject-line  clue ( or lack of clues – a clueless alcoholic stupor itself a commundrum ) ,  the reader or poor victim  often skips ( or cannot even be bothered to even open the envelope), thinking that he , she or it  is already more than informed  about the stated ( or unstated) policy or policies

It can be said and summarized – what a waste of time , who needs it and you would be better off to have stayed home in bed rather than be subjected to just foolishness and downright waste of time.

Yet it all goes under the guise of  “Management “  and “Management Prerogative”

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And you think that you told “tall tales” and stories to your boss ??

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Imagine finding a recently read book on your manager’s desk , or when he open up his briefcase for a cursory visit to broadcast to you the title of a most conveniently placed document – the management classic ? book “Management / Leadership Secrets of Atilla the Hun“. its not far off from the tactics of the task department asking you in for a nice talk or discussion. For all the effect on your nerves and your feelings of job security he might just of well packed into the briefcase Mein Kamph and placed it on display in a World War 2 Concentration Camp.

W

What to make of this all , and to cope and hopefully survive – More to follow

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Do not let management make “mince meat”  out of you in order to preserve their “sacred cows”

Your remain the same person that you were with or without their approval.  Their approval or pat on your head (or threats ) mean little.  You were the same person regardless – the same person who woke up in the morning ,who got in the car or bus.   Your intrinsic value remains the same regardless.  Resist the magic swoop of logic that somehow the minute you don’t fall to their wishes , or miss a production , sales or other corporate ( top floor ) target you are somewhow of less value as a human being .  Magic ( and most faulty logic).  Have them look in the mirror.  How on earth does missing one arbritrary target of their make you any less of a human being.

In many ways it comes down to control issues on their part – pathological on their part.  If anyone has problems it is them . Look in the mirror.  Look at your own order book sonny.

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Many do indeed lament the fact that “they are too soon old and too late smart”. Having failed to get a good education or skills . they feel trapped in a low paying and/ or boring job and / or stupid , most stupid or controlling boss , supervisor or manager. But wanting to get out of a boring job or other employment may provide just the motivation that you need to get more or additional training.

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