As an example the conservative mentality at Proctor and Gamble lives on.  New ideas are tested in focus groups for promotion , ad copy or package first in a focus group , then in a city , region and eventually the country.

This procedure was down without question as if there  were no differences what so ever in populations ,regions languages or even ages.  Different people and different types of people in different surroundings may  well think , act and purchase products differently based on different preferences and parameters and yet after the purchase or decision may have different types of post cognitive dissonance.

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