Positioning is now recognized ( by many authorities)  as a fundamental – or at least a major underpinning – for market driven companies – at least in the scheme and schemes of manage mold  or perhaps better said – moulds.

Positioning is strategic, and it’s main purpose  ( perhaps) is to differentiate  the company from all it’s competitors  in people’s or perhaps “victim’s “  minds.  It is thus sometimes referred to as the “Battle for the Minds”  or better put “Battle for or of the “little minds”".

Why , or perhaps alternatively put – this is because positioning involves not so much what people perceive  but rather what ….. you do.    Thus this is what makes positioning and its ultimate purposes and powers  a most difficult challenge and set of challenges for most companies , enterprises and organizations in that it seeks an ultimate goal or set of goals of associations in people’s minds, that is to establish what the company , group or products mean to their lives.

Its not unlike peer pressure in a biker gang , and wanabees being told “You are not part of the group….. do you see how they are looking at you..”

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- Do summarize the policy upfront

- Use the subject line to subject between the new or revised policy and an already established one.  Without such a subject-line  clue ( or lack of clues – a clueless alcoholic stupor itself a commundrum ) ,  the reader or poor victim  often skips ( or cannot even be bothered to even open the envelope), thinking that he , she or it  is already more than informed  about the stated ( or unstated) policy or policies

It can be said and summarized – what a waste of time , who needs it and you would be better off to have stayed home in bed rather than be subjected to just foolishness and downright waste of time.

Yet it all goes under the guise of  “Management “  and “Management Prerogative”

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75 % of the executives in these ” high positions  and jobs”   say they are on the verge of burnout or suffering from extreme fatigue.

Disability claims among these government workers as a whole are climbing with 30 to 40 % estimated to be for depression.  Indeed mental health claims doubled between the years 1997 and 2007 and now account for fully 45 %  of all claims.

What could be the reason for these problems in paradise ?

What is stated by the participants is that there is a quandry of meetings , distractions and more meetings, utlimately with no one in charge.

Go figure !  One might of thought that it was only in the private sector that one would have these problems.  The civil service is generally regarded as a low stress , but stable job.  On top of that add in unions , the power of union grievances as protection and ultimately early and lucrative pensions

Government workers generally hide behind the power of facade of government – the “crown ” in Canada . “Crown Corporations ” even though allegedly privatized , can not be held liable for their actions or damages.

So what is the problem ? “What’s the frequency Kenneth ?” .  If you cannot stand the heat get out of the kitchen.  Or is it too cushy and you are afraid to “get a real job”.

The universal soldier.

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1) Be ostentatiously loyal – no matter how hard it is , it seems  or how downright foolish and demanding it may be of your intelligence and patience.  Time heals all so they say.

It has been noted in the management literature and the schools of hard knocks that bullies seem to demand a visible show of fealty – the Merriam Webster dictionary defines fealty as the “fidelity of a vassal or a feudal tenant to his Lord”.  Can you think of a better description of the situation.

The expression is “When in Rome do as the Romans”.

The most amazing thing is that you might think that your behaviour might be suspect .  Suck-holing they might of called it in school.  Yet remember here that you are dealing with abject morons.  It turns out that in most cases they are gratified at what they see again as more examples of their apparent power and powers over others.  To be expected from greatness of course.   The only one right and correct answer to the situation.  It simply reaffirms the important motto – that the rules are golden , and they are my rules.

What a bunch of morons !

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You might think that your boss or supervisor was put on earth by the creator him or herself for that very role in the universe – in the creation of things , events , places and situations in the entire universe .

How grandiose and downright preposterous .

You might well think that your manager grew up in the family of an alcoholic top down management style  of  the Romans,  a biker gang , General Motors or perhaps the railway.

Some things remain in the blood so to speak , and can never be learnt over , or unlearned.

What a waste of time.  Most people somehow complete their work, satisfy their customer base all somehow working around or in spite of their management  and  “head office”

Perhaps it can be viewed that the creator put your boss on earth as a personal test to yourself , your work ethics , morals and scruples.

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