Try This On For Size – Positioning & Personality – Psycopath City

admin — Thu, 26 Aug 2010 10:20:17 +0000

It might be well said that understanding and influencing the minds of consumers / your boss in the marketplace is a key to understanding either business success or alternatively your longevity at the workplace / work site.

Positioning is now recognized ( by many authorities) as a fundamental – or at least a major underpinning – for market driven companies – at least in the scheme and schemes of manage mold or perhaps better said – moulds.

Positioning is strategic, and it’s main purpose ( perhaps) is to differentiate the company from all it’s competitors in people’s or perhaps “victim’s “ minds. It is thus sometimes referred to as the “Battle for the Minds” or better put “Battle for or of the “little minds”".

Why , or perhaps alternatively put – this is because positioning involves not so much what people perceive but rather what ….. you do. Thus this is what makes positioning and its ultimate purposes and powers a most difficult challenge and set of challenges for most companies , enterprises and organizations in that it seeks an ultimate goal or set of goals of associations in people’s minds, that is to establish what the company , group or products mean to their lives.

Its not unlike peer pressure in a biker gang , and wanabees being told “You are not part of the group….. do you see how they are looking at you..”

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More of the Same

admin — Sun, 25 Jul 2010 11:26:37 +0000

More of the same – Here we have the “To Do list” of memos
Imagine the ability to comprehend and prioritize …..

- Do summarize the policy upfront

- Use the subject line to subject between the new or revised policy and an already established one. Without such a subject-line clue ( or lack of clues – a clueless alcoholic stupor itself a commundrum ) , the reader or poor victim often skips ( or cannot even be bothered to even open the envelope), thinking that he , she or it is already more than informed about the stated ( or unstated) policy or policies

It can be said and summarized – what a waste of time , who needs it and you would be better off to have stayed home in bed rather than be subjected to just foolishness and downright waste of time.

Yet it all goes under the guise of “Management “ and “Management Prerogative”