Positioning strategies seek overall to influence people to think that there is something different or ultimately unique about this company, product or set of products. It is not unlike insurance or perhaps prescription pharmaceuticals being an intangible good or set of goods. Selling the prestige of an alcoholic beverage might be said not to be far off as well.
If “people” cannot see anything unique , then economic factors such as price , and price alone come into play and govern the purchasing decision or set of decision. This so to speak is not a place that you want to be.
The company’s products or services then are little more than sheer commodities or put another way the employee or groups of employees become little more than numbers on the ledger of head offices or management and its all about “production” sheer production alone. Thus no extra effort , or efforts need to be made to shield staff ( production centers) from the ravages of moronic management and supervisory
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Alcoholic Beverage · Chrysler · Commodities · Dodge Sebring · Economic Factors · Fire Your Boss · Groups · Insurance · Positioning · Prescription Pharmaceuticals · Prestige · Purchasing · Supervisory Staff
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