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Try This On For Size – Positioning & Personality – Psycopath City
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It might be well said that understanding and influencing the minds of consumers / your boss in the marketplace is a key to understanding either business success or alternatively your longevity at the workplace / work site.
Positioning is now recognized ( by many authorities) as a fundamental – or at least a major underpinning – for market driven companies – at least in the scheme and schemes of manage mold or perhaps better said – moulds.
Positioning is strategic, and it’s main purpose ( perhaps) is to differentiate the company from all it’s competitors in people’s or perhaps “victim’s “ minds. It is thus sometimes referred to as the “Battle for the Minds” or better put “Battle for or of the “little minds”".
Why , or perhaps alternatively put – this is because positioning involves not so much what people perceive but rather what ….. you do. Thus this is what makes positioning and its ultimate purposes and powers a most difficult challenge and set of challenges for most companies , enterprises and organizations in that it seeks an ultimate goal or set of goals of associations in people’s minds, that is to establish what the company , group or products mean to their lives.
Its not unlike peer pressure in a biker gang , and wanabees being told “You are not part of the group….. do you see how they are looking at you..”
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