Janet was an experienced telemarketer who hated her stupid incompetent boss and alleged manager. However she did believe in the product that she was selling, although not in the canned sales pitch , that the legal department of the firm demanded she utilize on each and every call. “We are all marching to the same drum…..blah..blah .blah. This way marketing can measure the effect of the sales presentation and adjust it for both performance and nuance.” Janet knew that the people in marketing were even more foolish and stupid than her boss. However she also knew that sales managers and their offshoot – ad broadcast sales managers a.k.a. marketers also liked to take credit for any good results while blaming bad results in predecessors or unknown market influences ( which must be studied over time and many drinks of scotch and late lunches).
Janet blissfully ignored the sales pitch. Indeed she used her own , instead of the canned sales pitch. Indeed her introduction ( intro) of most calls was to ask the caller who answered the telephone. “How are you ? How Are you doing ?” The person who answered the phone would genuinely believe that the caller knew them personally and in corrolary could never be a telemarketer to ignore or deny a conversation.
As a result Janet had the best numbers on the planet , or at least on the sales floor. Marketing and sales decided that it was best to leave a good thing alone . They took all credit for the high sales. Janet was able to have her cake, not give into her boss and still know that he was an idiot who was wrong , yet again.
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